With my team I´m driving NXPs well-known MIFARE products and solutions for the transportation market. Currently used in 750 cities worldwide, with >12 billion ICs sold and enabling > 40 applications worlds biggest non EMV contactless solution in the market. Over 1000 industry partners are part of the open MIFARE community and ecosystem. We recently launched our MIFARE 2GO cloud service and successfully digitizing traditional transit passes on mobiles and wearables, so they can be seamlessly digitized by reusing existing infrastructures and fare collection systems. Our MIFARE IC and digital solutions ensure a high adoption rate on mobile and card level and enable a cost efficient migration from cards to mobile as well. With our launch in Melbourne we underpin our promise having >100.000 mobile users in transport after 8 weeks!